FOR IMMEDIATE RELEASE
August 13, 2008
Network Health Appoints Director of Provider Marketing and Member Communication
(Medford, Mass.) — Network Health announced today the promotion of Laura Wood to director, provider marketing and member communications. In her new position, Wood will oversee provider marketing and communications, member communications, and creative services. Within this role, Wood is responsible for all marketing and mass communication efforts associated with provider acquisition, retention, and satisfaction; for leading strategies and execution of marketing and communication campaigns to improve service to and engagement with the plan’s health care providers and members; and for providing leadership to the plan’s e-business adoption strategies.
“Laura brings 15 years of private sector marketing experience, as well as a strong knowledge of Network Health,” said Debbie Gordon, senior director, marketing for Network Health. “Laura’s rapid grasp of Network Health’s operations and the issues affecting our members and providers, coupled with her strategic marketing expertise, perfectly position her to lead efforts to maintain strong partnerships with our key stakeholders through communications.”
Wood previously served as manager, provider marketing for Network Health. Prior to joining Network Health, Wood served as the director of marketing for Fahrney’s Pens, Inc., where she oversaw all marketing and creative service activities, as well as messaging and media choices for direct mail, and Internet and retail outlets, resulting in consistent sales growth.
Wood earned a Master of Business Administration with a marketing concentration from Wake Forest University and a Bachelor of Arts from the University of Virginia.
About Network Health
Since 1997, Network Health has provided access to high-quality health care to low- and moderate-income residents of Massachusetts. Based in Medford, Mass., Network Health is a comprehensive health plan serving members through its Network Health Together™ (MassHealth) and Network Health Forward™ (Commonwealth Care) plans.
Network Health provides its Together members with all the benefits of MassHealth, plus additional free and discounted benefits. Network Health’s Commonwealth Care plan extends access to affordable health care for qualified Massachusetts residents 19 years or older who earn at or below 300 percent of the federal poverty level, or up to approximately $31,000 a year for an individual (up to approximately $63,000 a year for a family of four). In addition to core health care benefits, Network Health offers its Forward members extra benefits designed to encourage wellness.
Network Health is nationally recognized for its integrated model of care, which provides a team of in-house medical, mental health, social service, and pharmacy professionals to coordinate the care of members with complex health needs and address their non-medical barriers to care. In its efforts to improve the health and well-being of its members and their diverse communities, Network Health partners with a growing network of more than 15,000 primary care providers, specialists, hospitals, and community organizations to serve members in more than 300 cities and towns across Massachusetts.
Individuals must be eligible for MassHealth to join Network Health Together, a MassHealth plan. To learn about MassHealth eligibility, Massachusetts residents can contact the MassHealth Enrollment Center at 888-665-9993 (TTY: 888-665-9997), Monday through Friday, 8:45 a.m. to 5 p.m. Once enrolled, MassHealth members can learn about their MassHealth health plan options by calling the MassHealth Customer Service Center at 800-841-2900 (TTY: 800-497-4648), Monday through Friday, 8 a.m. to 5 p.m.
To learn about Commonwealth Care health plan options, call the Commonwealth Care Customer Service Center at 877-MA-ENROLL or 877-623-6765 (TTY: 877-623-7773), Monday through Friday, 8 a.m. to 5 p.m. Or visit www.mahealthconnector.org.